Market Campaign

Marketing Campaign

Below is an outline of the Asia Eco Green Building 2009 marketing campaign, which will involve the full use of the marketing mix to ensure the delivery of high quality, high volume delegates to the event. It is a good idea to carry out your own marketing campaigns in conjunction with our own to maximize awareness of the show.

The main elements of the Asia Eco Green Building 2009 campaign will be as follows:

Direct marketing – 1000 brochures are distributed to a targeted audience of decision makers. Your branding reaches the market in an intellectual capacity – the market recognizes you as the leader in the field.

Telemarketing - dedicated account managers call your target market to ensure their participation in the event.

Advertisements and editorial coverage - in the key publications read by your clients.

Internet - our dedicated event website is consistently updated with industry and event news. We have a community of professionals who CONSTANTLY refer to our site and ask to be informed every time we launch an event. We also have a significant web banner campaign promoting the event throughout the year.

E-mail and fax marketing - every week will see a campaign dedicated to a specific portion of our target audience. You can use this to get your message across to the market in a credible and valued news format. 

Press relations - our powerful media partnerships mean journalists attend the event and write articles using the content of your presentations: you are immediately in the news and will be perceived as an innovative force at the cutting-edge of market developments

TV station report and interview – the largest expansion of the scope of your influence